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October 2025

100km at altitude: the carbohydrate strategy that got me to the finish line

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A short note on what aspect of the business this piece touched.

Two or three sentences explaining what the article reflects about how we operate — formulation philosophy, manufacturing transparency, business model, athlete relationships, or whatever the relevant angle was. This is also where we acknowledge anything the journalist got wrong or framed differently than we would have, if there is something worth flagging.