Why I'm writing these letters.
I don't have to. Unived is a private company and there's no regulator, no investor, no quarterly cycle that requires me to write any of this down. I write these letters because I want to.
I want Unived to be a transparent business. I'd rather just say what's happening — what we got right this quarter, what we got wrong, what changed in the formulation room, what a recall cost us, where we're going next. The good and the inconvenient, in the same letter.
I write because I want a record. I want to document the decisions while I still remember why I made them — the ones that worked, and the ones that I'll only understand later. I'd rather not lose that reasoning.
And I write because writing forces clarity. The discipline of explaining a quarter to people who can ask hard questions sharpens what I think I know. Most of what I've learned about how to run this business, I've learned by trying to explain it.
These aren't press releases. They aren't marketing. They are what they are — a founder writing, in public, about the company he's trying to build. I'd be glad if you read them. Tell me when I get something wrong.
Every letter, newest first.
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