Science / Formulation Philosophy

These ingredients will never
enter our facility.

Most supplement brands publish what they put in. We also publish what we
will not. This is an operational constraint — not a marketing claim.
Every ingredient here is formally excluded from our formulas, our supply
chain, and our building.

  • 35+ Ingredients banned
  • 8 Categories
  • 0 Exceptions made
Facility-Level Exclusion

Not in our formulas.
Not in our building.

Why publish this
The industry standard is silence.

Most brands don't tell you what they exclude because most brands haven't made the decision to exclude anything. Every ingredient here was reviewed and formally rejected — with a stated reason. Regulatory approval is our floor, not our ceiling.

01
Animal-Derived Ingredients
6 ingredients · Absolute exclusion

Unived is a vegan brand — every product, without exception. Animal-derived ingredients are excluded unconditionally, not as a dietary preference, but as a founding constraint of the company.

Gelatin
Bovine · Porcine · Collagen capsule shell
Why others use it

The cheapest and most widely available capsule material globally — the industry default at every price point.

Why we don't

We use HPMC (hydroxypropyl methylcellulose) capsules exclusively — plant-derived, performs equivalently. The cost premium is real and we absorb it.

Whey Protein
WPC · WPI · Whey concentrate / isolate
Why others use it

The most studied protein in sports nutrition — highly bioavailable, rich in BCAAs, inexpensive as a dairy by-product. Most protein supplements globally are whey-based.

Why we don't

Unived is vegan. We use pea, rice, and hemp protein formulated to deliver equivalent BCAA profiles and digestibility without dairy.

Lanolin-derived Vitamin D3
Cholecalciferol from sheep wool fat
Why others use it

Most D3 supplements globally derive from lanolin — cheaper, stable, decades of clinical data. Many brands label it simply 'Vitamin D3' without specifying the source.

Why we don't

All Unived D3 uses lichen-derived cholecalciferol — biochemically identical, plant-sourced. We carry the cost premium and disclose the source explicitly on every product label.

Fish Oil & Krill Oil
Marine-derived omega-3 · Fish gelatin
Why others use it

The most common and lowest-cost source of EPA and DHA. Most extensive clinical literature of any omega-3 source.

Why we don't

We use algae-derived DHA and EPA — the original biosource. Fish accumulate DHA by eating algae. Algal DHA is chemically identical, with no heavy metal accumulation risk from marine sources.

Carmine / Cochineal (E120)
Natural Red 4 · Insect-derived colourant
Why others use it

Marketed as a 'natural' red colourant and a clean-label alternative to FD&C dyes — despite being derived from crushed insects.

Why we don't

Animal-derived. Frequently labelled 'natural colour' without disclosing insect origin — a form of mislabelling. We use no colourants in any product in any form.

Casein & Lactose
Milk protein concentrate · Dairy-derived fillers
Why others use it

Lactose is used as a tablet filler and flow agent. Casein in slow-release protein products. Both inexpensive and shelf-stable.

Why we don't

Dairy-derived — vegan constraint. Lactose as a filler is also an undisclosed allergen risk: some brands include it without labelling that allows lactose-intolerant customers to identify it.

02
Artificial Sweeteners
5 ingredients · Safety concern

Regulatory approval reflects minimum safety thresholds — not our standard. Sweeteners with credible evidence of metabolic disruption, gut microbiome alteration, or carcinogenic potential have no place in a health product, regardless of FSSAI permissibility.

Acesulfame Potassium (Ace-K)
E950 · Sunett · Sweet One
Why others use it

Widely used in protein powders and sports drinks for intense sweetness at very low concentrations. Heat-stable, often combined with sucralose. FSSAI GRAS.

Why we don't

Carcinogenic signal in animal studies acknowledged by the FDA's own approval process. 2022 research linked Ace-K to gut microbiome disruption at achievable doses. No nutritional benefit whatsoever.

Aspartame
E951 · NutraSweet · PKU hazard
Why others use it

One of the most-studied food additives. 200× sweeter than sugar, negligible calories, widely used in diet products and chewable vitamins.

Why we don't

WHO's IARC classified aspartame as 'possibly carcinogenic' (Group 2B) in 2023. Direct hazard for PKU patients. We have never used it in any product at any point.

Sucralose
E955 · Splenda · Most common in protein powders
Why others use it

The most commonly used sweetener in supplement products today. Clean flavour, heat-stable, marketed as 'made from sugar'. Most brands use it.

Why we don't

A 2023 study found sucralose-6-acetate (produced during digestion) to be genotoxic. Multiple 2022–24 studies show gut microbiome disruption. Evidence not conclusive — exclusion under active review as of March 2026.

Saccharin
E954 · Sweet'N Low · Sodium saccharin
Why others use it

Oldest widely-used artificial sweetener. Approved since the early 20th century, calorie-free, stable. Used in some tablet and chewable supplement formats.

Why we don't

Delisted from FDA GRAS due to bladder cancer findings, then relisted under industry pressure — not on new safety data. 2022 research confirmed significant gut microbiome disruption in humans.

Cyclamate
E952 · Banned in the US since 1969
Why others use it

Permitted in India and parts of Europe. Used in combination with saccharin to mask bitter aftertaste in non-US formulations.

Why we don't

Banned in the US due to bladder tumour findings in animal studies. Its metabolite cyclohexylamine is an ongoing concern. FSSAI permissibility is our floor, not our ceiling.

03
Synthetic Colours & Dyes
6 ingredients · Safety + transparency

No Unived product contains colour — synthetic or natural. Supplements have no functional reason to be a specific colour. Colour additives serve the producer, not the consumer. We consider them a form of mislabelling.

FD&C Red No. 40
Allura Red AC · E129
Why others use it

Most widely consumed artificial dye globally. Used in capsule coatings, gummies, and liquids to produce red or pink tones. Cheap and visually stable.

Why we don't

Metabolised to aniline compounds — recognised carcinogens. EU mandates the warning: 'may have an adverse effect on activity and attention in children.' We do not use it at any dose.

FD&C Yellow No. 5 & No. 6
Tartrazine (E102) · Sunset Yellow (E110)
Why others use it

Inexpensive, stable, used in tablet coatings and gummies for yellow and orange tones. Among the most-studied synthetic dyes.

Why we don't

Yellow 5 is a known cross-reactor with aspirin. Both carry the same EU hyperactivity warning. Yellow 6 linked to adrenal gland tumours in animal studies. No functional benefit.

FD&C Blue No. 1 & No. 2
Brilliant Blue (E133) · Indigo Carmine (E132)
Why others use it

Used for blue, green and purple tones in supplement coatings. Blue No. 1 is visually stable — it doesn't fade significantly over shelf life.

Why we don't

Blue 1 can cross the blood-brain barrier under intestinal inflammation. Blue 2 associated with brain tumour incidence in animal models. No functional benefit.

Titanium Dioxide (E171)
TiO₂ · Whitening agent · EU banned 2022
Why others use it

Most widely used white pigment in the world — used in tablet coatings and colour combinations. FSSAI-permissible in India.

Why we don't

EFSA banned it as a food additive in the EU in 2022, citing inability to exclude genotoxic potential. France banned it in 2020. We banned it from our facility when the EFSA opinion published in 2021.

04
Fillers, Binders & Flow Agents
5 ingredients · Transparency concern

Excipients are added for manufacturing convenience, not for the consumer's benefit. Every milligram in a Unived capsule is an active ingredient. We engineer our manufacturing process to avoid the need for any of these.

Magnesium Stearate
Stearic acid salt · Flow agent · In most supplements globally
Why others use it

The single most common excipient in supplement manufacturing. Reduces friction during encapsulation. Present in the majority of supplements at 0.5–2% of formula weight.

Why we don't

No nutritional benefit. Shown to impair T-lymphocyte function in vitro. Most critically: every milligram of stearate is a milligram that is not an active ingredient. Our process is engineered to avoid it.

Silicon Dioxide / Silica
E551 · Anti-caking agent
Why others use it

Prevents powder clumping during manufacturing. GRAS-listed, found in a large proportion of capsule supplements — often not prominently disclosed.

Why we don't

Nano-form silica raises concerns about intestinal barrier effects. We do not need it: our manufacturing does not require anti-caking agents. We engineer around the constraint.

Microcrystalline Cellulose (MCC)
Avicel · E460 · Tablet binder and bulking agent
Why others use it

Tablet binder and filler — cheap, inert, allows manufacturers to produce tablets of a desired size with less active ingredient.

Why we don't

A filler in the literal sense: it fills space that could contain active ingredients. No nutritional value. We dose by clinical evidence and encapsulate exactly that dose — without filler.

Talc (E553b)
Magnesium silicate · Tablet polish
Why others use it

Used as a tablet lubricant and polish — creates the smooth, glossy appearance on coated supplement tablets.

Why we don't

Industrial talc is frequently contaminated with asbestos fibres. Food-grade talc is not reliably asbestos-free. FDA has issued multiple recalls of talc-containing products for asbestos contamination. Risk unacceptable in a health product.

Maltodextrin (as filler)
Corn maltodextrin · Glucose polymer bulking agent
Why others use it

Used as a filler and carrier in supplement powders and capsules. Inexpensive, tasteless, provides bulk.

Why we don't

Filler use excluded — displaces active ingredients and adds caloric load without purpose. We do use maltodextrin in our energy gels as a functional carbohydrate (disclosed dose). Use as excipient is excluded; use as active ingredient is not.

06
Hydrogenated & Trans Fats
2 ingredients · Established harm

Trans fats from partial hydrogenation are conclusively linked to cardiovascular disease. Including them in any health product is a contradiction we will not accept. The WHO committed to eliminating partially hydrogenated oils from the global food supply by 2023.

Partially Hydrogenated Oils
PHO · Vegetable shortening · Industrial trans fat source
Why others use it

Used as carrier oils for fat-soluble vitamins in some supplement formats and in certain tablet coating formulations. Provides stable, solid fat at room temperature.

Why we don't

Produces industrially produced trans fatty acids. The relationship between iTFAs and cardiovascular disease is among the strongest cause-effect relationships in nutritional science. Excluded categorically.

Interesterified Fats
Interesterified vegetable oil · PHO replacement
Why others use it

Emerged as a trans-fat replacement after PHOs came under scrutiny. Provides similar textural properties without the same trans fat profile — positioned as a 'healthier' PHO alternative.

Why we don't

Linked to increased fasting blood glucose, reduced HDL cholesterol, and other metabolic disruptions. Unclear long-term health profile. They serve purely as processing agents in supplement applications.

07
Transparency Violations
3 practices · Labelling concern

Not all items here are ingredients in the conventional sense. These are formulation and labelling practices that make honest disclosure impossible. We treat them as categorically unacceptable: they undermine the customer's right to know what they are consuming.

Proprietary Blends
‘Proprietary matrix’ · Undisclosed individual doses
Why others use it

Allows listing impressive ingredient names while disclosing only the total blend weight — not individual doses. Protects formulas from copying and allows underdosing of expensive ingredients while retaining label-claim benefits.

Why we don't

We disclose every ingredient and every dose. If a formula cannot survive public dose disclosure, we question whether it should be sold.

Undisclosed Excipients
‘Other ingredients’ catch-all · Unlabelled flow agents
Why others use it

Regulatory frameworks allow grouping minor ingredients under 'other ingredients' without specifying what they are. Common for flow agents and processing aids.

Why we don't

Every substance in a Unived product is listed on the label and on the product page. We have no 'other ingredients' catch-all because we have nothing to hide.

Label Dose Inflation
‘Pixie dusting’ · Sub-threshold ingredient listing
Why others use it

Including an ingredient at a sub-clinical dose allows listing it on the label, creating the perception of a comprehensive formula at minimal cost.

Why we don't

Every ingredient in a Unived formula is present at a dose justified by peer-reviewed clinical literature. If we cannot justify the dose, the ingredient does not enter the formula.