Amit Mehta started Unived in 2010 as a proprietorship. He was an athlete — amateur, but serious — and a reader of nutrition research. He did not start because he saw a gap. He started because he wanted to do something creative, which he defines as producing something original, of true value — around sports and nutrition. That was the dream.
What happened next was nothing he had planned:
Dreams turned into thoughts. Thoughts triggered action. Action led to execution. Execution led to failure. Failure offered learnings. Learnings improved execution. Improved execution created small possibilities. Small possibilities repeated, and formed shapes. Shapes came together and began to resemble the dream. The dream turned into reality. Reality began to feel like a dream. We keep dreaming.
Fourteen years on, the dream has become a company. The dreaming has not stopped.