Unived is a founder-led company at a scale where most governance happens through a small number of people making decisions in close coordination. We describe that honestly below — including the parts that look more formal on paper than they are in practice.
How Unived is governed.
The structural facts about how the company is owned, who is on the rolls, and how decisions get made in practice.
Legal structure.
Unived Private Limited is a private limited company incorporated in Mumbai under the Indian Companies Act, 2013. The company is registered with the Ministry of Corporate Affairs and files annual returns and audited financial statements with the Registrar of Companies as required by law.
There are two directors on the company's rolls — the statutory minimum for a Pvt Ltd under Indian law. There are three shareholders,all of whom work full time at Unived; no shareholding sits with external investors, venture capital, or institutional investors. The company is founder-funded and bootstrapped, consistent with what is described on the Financials page.
Annual accounts are audited by an independent chartered accounting firm, as documented on the Financials page.
- Legal entity Unived Private Limited
- Incorporation Mumbai, India · 2012
- Directors Two · the statutory minimum
- Shareholders Three · all work full time at Unived
- External capital None · bootstrapped
- Audit Independent CA firm · annual
We do not have a functioning Board of Directors in the sense larger companies use the term. The two directors exist as required by the Companies Act. There is no scheduled board meeting cadence beyond statutory requirements, no independent oversight body, no committees.
Decisions are made by the founder and the core team. Major decisions — capital expenditure, product introductions, machinery purchase, significant supplier or regulatory matters — are taken by the founder, CMO, and CTO together. Operational decisions for day-to-day running are made by the team at large; each team member is fully empowered and trusted to take decisions in their area.
Mistakes get made. That is how we learn. We would rather a team member act and be wrong sometimes than wait for permission to do what the situation needs.
This is honest about a small private company. As the team and the company grow, more formal governance structures will likely be put in place. We are not pretending to operate under structures we do not have.
Ethical commitments.
Five commitments we hold ourselves to, independently of what regulation
requires. Each one is a real constraint on what we will and will not do.
No misleading claims.
Commitment 01We do not make a claim on a product page that is not directly supported by the cited evidence. We do not describe efficacy at doses we have not included. Where claims are made, the evidence is named — the studies, the doses, the populations they applied to.
No paid reviews.
Commitment 02We do not offer product, commission, or payment in exchange for reviews. Every customer review on our site is from a verified purchaser who was not incentivised to write the review. We do not delete unfavourable reviews unless they violate our content policy.
No greenwashing.
Commitment 03We make specific, verifiable sustainability claims only. We do not use vague terms like "eco-friendly" or "natural" without specific factual support. Vegan certification is provided per ingredient, not as a blanket brand claim.
No paid advertising or influencer marketing.
Commitment 04We do not run paid advertising on Meta, Google, or any other platform. We do not pay influencers or celebrities to recommend our products. Athletes and practitioners who recommend Unived do so because they have used the product. The reasoning is detailed on the Business Overview / How We Grow section.
Practitioner Programme is a commercial arrangement, fully disclosed.
Commitment 05Practitioners in our Practitioner Programme earn margin on bulk-purchased products or commission on referred online orders. This is a commercial relationship and we say so plainly — on the Programme page itself and on every Practitioner Voices article where the author is a Programme member.
Conflicts of interest.
Situations where commercial, personal, or financial interests could influence a business decision — and how we handle them.
No personal conflicts of interest exist. No director, shareholder, or family member holds a personal investment or commercial interest in the nutrition supplement industry outside Unived.
This statement is current as of the time this page was last updated. If the situation ever changes — for instance, if a director or family member takes a position with a competitor — it will be disclosed here.
Naming what we are attesting to, so readers know the scope of the disclosure above:
- A director, founder, or family member holding shares or commercial interest in a competing supplement company
- A supplier to Unived being owned or controlled by, or paying compensation to, anyone associated with Unived's governance
- A family member or close associate being employed by Unived in a role they were not independently qualified for
- A director or shareholder using their position to direct Unived's commercial decisions toward an outside interest
Material event disclosure.
Events that materially affect the company — change of control, leadership change, regulatory action, significant operational change, material recall — will be disclosed through the Founder's Letters when they occur. We do not commit to a specific timeline or scope; the commitment is to write about what matters when it matters.
For recalls specifically, a tighter commitment is documented on the Quality & Risk Disclosures page — within 30 days of the event, with the reason named.
- Material events Founder's Letters
- Recalls Quality & Risk Disclosures
- Statutory filings MCA portal · ROC filings