A principle kept private is only ever self-enforcing. A principle published publicly has real consequence when broken.
We publish ours so that anyone — a customer, a supplier, a team member, a journalist — can point to this page and hold us to it.
Fair with the people we work with.
Before any product principle, there is how we treat suppliers, vendors,
customers, and our own team. We want to build an organisation, not just
sell products.
Fair with suppliers.
Principle 01We pay on time. We honour contracts in their letter and their spirit. We stay with partners through hard patches when they have earned that loyalty. We do not squeeze on price for short-term margin at a partner's cost.
Fair with vendors and service providers.
Principle 02The same fairness extended beyond ingredient suppliers — to packaging partners, contractors, agencies, freelancers, and everyone who does work for Unived. Same payment discipline. Same honesty in scope. Same willingness to be a steady customer rather than a transactional one.
Fair with customers.
Principle 03Honest pricing on the label. No manufactured urgency, no false discounts, no manipulation. When something goes wrong, we take it seriously — adverse events, complaints, returns. The path to reach us is real, the response is from a person, and the resolution is what the situation actually needs, not what protects margin.
Build an organisation, not just sell products.
Principle 04We hire for decadal commitment, not seasonal staffing. Mistakes are how we learn — team members are trusted to make decisions in their area, and getting it wrong sometimes is part of the cost we accept. ESOP is on the table for the right people. The work is meant to compound over years, not be optimised quarterly.
Five constraints on what goes in the bottle.
Each of these costs us margin, market share, or a shortcut someone else
would have taken. We hold them anyway, because a principle abandoned
when it becomes expensive was never a principle to begin with.
Evidence before marketing.
Principle 05No claim is made without specific peer-reviewed support, at the dose we actually use. If the evidence is limited, we say so, and the ingredient is included only when the mechanism is clear and the safety profile is established. We do not borrow credibility from studies whose conditions we have not matched.
Form over cost.
Principle 06We choose the ingredient form with the best bioavailability and tissue delivery for the intended use — regardless of whether a cheaper form would technically pass label-claim testing. The cheaper option is almost always available. We do not take it.
Zero fillers.
Principle 07No ingredient enters a Unived capsule that does not serve a direct physiological purpose. No flow agents, no anti-caking agents, no excipients of any kind. This adds manufacturing complexity and cost. We accept that.
Honest pricing.
Principle 08The price on the page is the price. No artificial promotional pricing, no fake "was/now" discounts, no manufactured scarcity. We price for the actual cost of formulating with the ingredient grades we use and the testing rigour we apply. The number on the label is the number we believe is right.
Customer autonomy.
Principle 09We publish what a customer needs to verify our claims, disagree with our decisions, or choose a competitor who makes a better product for their specific situation. We do not want customers who buy from us because they lack the information to question us.
Principles and values are fundamental to all of us at Unived.
We wish to be fair with our suppliers, vendors, and customers. We want to build an organisation, not just sell products.