Customer Journey
Wellness
Rohit Kulkarni, 38
CGM, Oura Ring, and a sleep diary: 26 weeks of magnesium data
Weekly HRV, sleep stage analysis, and continuous glucose data. A genuinely data-driven account of what magnesium glycinate does and does not do.
The Problem · 2021–2022
High performance. Zero recovery.
Managing a 30-person team, training for marathons, sleeping 5 hours. Tried melatonin, ashwagandha from three brands, valerian root. Sleep tracker numbers never improved. Assumed I was a bad sleeper.
The Shift · Early 2023
A dietitian asked a different question.
My sports dietitian asked about my magnesium intake. She explained endurance athletes deplete magnesium through sweat, and deficiency directly impairs sleep architecture. I had taken none. She recommended magnesium glycinate at 400mg before bed.
The Product · March 2023
Finding a product that was actually what it said.
She specifically mentioned Unived because she could verify the batch and the form. Unived's Magnesium Glycinate was transparent about form, dose, and had the batch COA available.
Magnesium Glycinate 400mg
60 Capsules · Wellness
The Outcome · Now
Numbers I can actually see changing.
Within 3 weeks, a consistent difference in deep sleep percentage. By week 6, regularly hitting 7+ hours. HRV is the highest it's been in two years. Finished another marathon with proper recovery for the first time.