For editorial coverage, interview requests, and brand asset enquiries.
We respond to all legitimate press enquiries within 48 hours.
Subject line: your publication, and a one-line summary of what you are working on. Response within 48 hours. Available for background briefings, on-the-record interviews, fact-checking, and asset requests.
A small selection of coverage to date. We update this page as new pieces are published.
The COA directory changed my recommendation criteria. I can now verify independently that what I recommend contains what the label says — at the dose the literature supports.
The COA directory changed my recommendation criteria. I can now verify independently that what I recommend contains what the label says — at the dose the literature supports.
The COA directory changed my recommendation criteria. I can now verify independently that what I recommend contains what the label says — at the dose the literature supports.
The COA directory changed my recommendation criteria. I can now verify independently that what I recommend contains what the label says — at the dose the literature supports.
The 2:1 glucose-fructose ratio and 365mg electrolyte profile were designed from the published evidence. This review assesses how well the formulation matches the science.
The 2:1 glucose-fructose ratio and 365mg electrolyte profile were designed from the published evidence. This review assesses how well the formulation matches the science.
Most patients arrive with ashwagandha and no standardisation declaration. Shoden's 35% withanolide glycoside fraction changes the clinical calculus entirely.
Most patients arrive with ashwagandha and no standardisation declaration. Shoden's 35% withanolide glycoside fraction changes the clinical calculus entirely.
The form of magnesium matters as much as the dose. A clinical dietitian's assessment of why Unived's form choice reflects the literature — and what most brands get wrong.
The form of magnesium matters as much as the dose. A clinical dietitian's assessment of why Unived's form choice reflects the literature — and what most brands get wrong.
Ten minutes before loading. The gelatin + vitamin C protocol. Why timing matters and what Unived's collagen formulation gets right compared to generic hydrolysate products.
Ten minutes before loading. The gelatin + vitamin C protocol. Why timing matters and what Unived's collagen formulation gets right compared to generic hydrolysate products.
The GI tolerance profile of bisglycinate forms is meaningfully better in the clinical literature. Why this matters for patients who have abandoned iron supplementation due to side effects.
The GI tolerance profile of bisglycinate forms is meaningfully better in the clinical literature. Why this matters for patients who have abandoned iron supplementation due to side effects.
We talk openly about how we operate. The list below is not exhaustive —
but it is a starting point if you are wondering whether your story is
one we can usefully contribute to.
Formulation philosophy — ingredient selection, dose rationale, and the role of peer-reviewed evidence in our decisions.
Third-party testing, COA publishing, and how our quality process works in practice.
The bootstrapped, founder-led business model — how we have grown without external capital, and the trade-offs that involves.
The Indian supplement landscape — regulation, common shortcuts in the industry, and what an honest brand looks like.
Evidence-led nutrition for Indian athletes — what the literature actually supports, and where the gaps remain.
All press coverage of Unived is independently commissioned editorial
work. We have never paid for a placement, sponsored a content piece, or
provided undisclosed incentives to any journalist or publication.
If you are a journalist and have received a pitch from someone claiming to represent Unived commercially, please let us know at press@unived.com — that would not be us.
Logos, founder photos, product imagery, and a short company fact sheet
are available on request — for editorial use only, not for commercial
reproduction or any use implying official affiliation.
Write to press@unived.com with what you need and the context — we will send the right files back within 48 hours.
