Every Unived athlete — across all three tiers — is a genuine user of our
products and competes seriously in their sport. They represent, in
their training and in their racing, the standard we hold ourselves to in
formulation. The relationship is real, the products are tested in real
conditions, and what we learn from them shapes what we build next.
The structure
How the programme is organised.
Each tier reflects a different level of competition, commitment, and
partnership. The progression is real — athletes can and do move up the
tiers as their racing grows.
TIER 01
Unived Athlete
Competitive athletes at club, regional, and emerging-national level. The
entry into the Unived family. Genuinely using our products, racing on
them, representing us in their community.
WHAT WE OFFER
- ✓ Product supply
- ✓ Athlete profile on site
- ✓ Race kit support
Tier 2
Unived Elite
Athletes competing at national level or above. Active ambassadors who
contribute to product testing, feedback, and have a meaningful public
presence in their sport.
WHAT WE OFFER
- ✓ Extended product supply
- ✓ Featured athlete story
- ✓ Product collaboration input
- ✓ Partner race entry
- ✓ Direct leadership access
Tier 3
FLAGSHIP
Unived Pro
Our highest-tier athletes, competing at elite or professional level.
Full partnership — deep R&D involvement, customised formulations,
and direct relationship with the founding team.
WHAT WE OFFER
- ✓ Everything in Tier 1 & 2
- ✓ Potential stipend
- ✓ Field R&D involvement
- ✓ Deeper product integration
- ✓ Customised products
What we look for
Athletic merit. Shared values. Nothing else.
Social following is not a criterion. We have turned down applicants with
large audiences and accepted athletes with none. What matters is
whether you are racing seriously, whether you are already using Unived
because you chose to, and whether you would tell us honestly when
something is not working.
FOUR THINGS WE LOOK FOR
You compete seriously and regularly in your discipline.
You are already using Unived — not just starting to, to qualify.
You are willing to share data and honest assessments — including the inconvenient ones.
You are not applying for a product discount or an influencer arrangement.
What it is — and isn't
A real partnership, not a marketing arrangement.
A genuine relationship with athletes who race seriously and care deeply
about what they put in their body. Built around performance and shared
standards. We are picky on the way in — and equally picky about how we
conduct the relationship once an athlete joins.
WHAT IT IS
- ✓ A real partnership built on shared standards
- ✓ Performance and product feedback at the core
- ✓ Direct access to the team that makes the product
- ✓ A long-term relationship — multi-year, not seasonal
WHAT IT ISN'T
- ✗ A one-time discount or sampling arrangement
- ✗ Contingent on follower count or social presence
- ✗ Open to athletes who have never used our products
- ✗ Just about race-day visibility
Current Unived Athletes · 2025–26 cycle
The people who race on Unived.
Fifteen athletes across three tiers. Different sports, different levels, the same standard.
No Athlete Data Found
Applications · 2026 cycle
Applications open annually — December through March.
We review applications once a year, aligned to our April–March financial year. Selection is small and deliberate. We respond to every application — successful or otherwise — before May.
Current cycle
Mar 2026 — Apr 2026
Applications close 31 March · All applicants notified by May
NOT READY TO APPLY?
You don't have to be sponsored to be featured. We publish stories of
athletes at every level — club runners, returning competitors, weekend
cyclists, people training through hard seasons.