Elite Hydration Mix

During exercise, practice, or highly intense
activity/performance, a substantial quantity of fluid is lost through excess
sweating and expiration leading to dehydration. The fluid lost through sweat is
often not replaced.

Exercise/performance-induced sweating results in a greater
loss of water than solute (electrolytes), which are combined with inadequate
fluid intake during exercise/activity leading to an increase in extracellular
osmolality. This creates a concentration gradient resulting in water movement
from the intracellular space to the extracellular space, causing cells to
shrink.

This induces a cascade of physiological responses:

• Reduced muscle and cerebral blood flow.
• Increased body temperature.
• Increased heart rate.
• Increased cardiovascular strain.
• Increased muscle glycogenolysis.

These physiological responses act in combination to increase
the perception of effort at a given intensity thereby compromising and
impairing performance.

Therefore, water loss must be replaced with fluids
containing electrolytes, and carbohydrates to return to a healthy
water-electrolyte balance in the body and to feel hydrated without diluting the
body fluids.

Unived offers an Elite Hydration Mix with balanced and
optimal ingredients a composition that provides an advanced hydration solution
that is specially formulated to enhance hydration and prevent dehydration and
fatigue.

Our Formulation

Unived’s Elite Hydration Mix formulation is a blend of
carbohydrates, Sodium, Chloride, Potassium, Magnesium, Betaine, and Sodium
bicarbonate.

The Science behind our Formulation:

Sodium is the major extracellular ion responsible for
transporting water into the cells. But sodium cannot enter the cell on its own.
Sodium requires carbohydrates for entering the cell. As the sodium enters the
cell with glucose, it draws water from outside the cell to inside the cell,
replacing the water loss. Other electrolytes such as chloride and potassium
help in retaining the water inside the cell and maintaining the body fluid in
balance. And help in maintaining ideal equilibrium inside and outside the cell.

Additionally, Betaine acts as an osmolyte (small organic
molecules which can easily diffuse in the cells to maintain osmotic pressure
and cell hydration). It protects the cells from water loss-induced stress and
helps to balance the fluids around the muscle cells, keeping them hydrated.
Hydrated muscle cells improve muscle endurance and the quality of the workout.

Magnesium helps in the utilization of sodium, potassium, and
calcium by the muscles. Magnesium is key for muscular contraction and
transmission of nerve impulses during physical activity. The acid build-up
inside the muscle is one of the factors for fatigue. Sodium bicarbonate
neutralizes the acid build-up, thereby reducing fatigue and increasing
performance.

Mode of Action:

• Helps retain the fluids more effectively in the cells &
  tissues.
• Improves the rate of intestinal uptake of sodium.
• Maintains sodium levels & aids in sodium reabsorption.
• Protects cells from hydration imbalances.
• Increases water retention of cells.
• Maintains body fluids & electrolytes balance.
• Prevents muscle cramping & fatigue.
• Neutralizes acid build-up & increases performance.