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October 2014

Ashok Nath talks about the importance of scientific sports nutrition.

What the article covered

We spoke to multiple time Boston qualifier and running evangelist, Ashok Nath on the importance of scientific nutrition for runners.

Ashok stressed upon the need for a fundamental behavioural change in the outlook towards sports nutrition products, so that athletes can get the best out of what they put in.

Why we are sharing this

A short note on what aspect of the business this piece touched.

Two or three sentences explaining what the article reflects about how we operate — formulation philosophy, manufacturing transparency, business model, athlete relationships, or whatever the relevant angle was. This is also where we acknowledge anything the journalist got wrong or framed differently than we would have, if there is something worth flagging.